Probable Niche

We've identified the niche as health insurance.

health insurance

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as health insurance.

insurance, health, life insurance, plans, life, health care, insurance quotes, quotes, care, insurance plans, home, medical, auto insurance, medical insurance, coverage, car insurance, news, services, policy, business's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 14:44 UTC on October 12, 2011. The source was comprised of 58241 characters, of which 53125 are code, leaving an organic character count of 5116. The total word count on the home page is 829. We filtered out 5 numbers, 232 common words, and 36 words shorter than three characters in length, leaving an impact word count of 481. The size of the lexicon (number of unique words) is only 273. We extracted fourteen top keywords, leaving 5.12% above the threshold. The number of phrases above the threshold was 27.

Top Keywords

KeywordFrequencyFrequency %
benefitmall 81.66%

Top Phrases

KeywordFrequencyFrequency %
health insurance63.12%
broker workspace 52.60%
insurance products31.56%
industry insights31.56%
general agency31.56%
services exchange21.04%
press releases21.04%
payroll exchange 21.04%
patient protection21.04%
online quoting21.04%
online benefits21.04%
media kit21.04%
mark ehrenreich 21.04%
management system21.04%
legislative updates21.04%
jim smallwood 21.04%
industry resources21.04%
frequently sold 21.04%
employer services21.04%
document library21.04%
darren sugiyama 21.04%
damon thompson 21.04%
care act21.04%
benefits management21.04%
benefits broker21.04%
benefits administration21.04%
affordable care21.04%

Domain Name Keywords

We found 2 significant keywords appearing in the domain name
  1. benefits
  2. benefitmall


Source Character Count 58241
Code Character Count 53125
Organic Character Count 5116
Filtered Numbers 5
Filtered Words (Common) 232
Filtered Words (Short) 36
Total Word Count 829
Impact Paragraph Count 929
Impact Word Count 481
Impact Lexicon Size 273


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